MAKE LITTLE THINGS COUNT is a campaign set up with PUB as the client to raise awareness about NEWater and its significance towards water sustainability. This campaign serves to allow target audience and general public to reflect on NEWater and changing negative perceptions about NEWater. Using everyday items to resonate with the audience can connect NEWater better to them and educate them about NEWater more effectively. There is also an exihibition set up for this campaign to further engage audience and bring awareness towards NEWater in their everyday lives.
5 Exhibition Panels
Campaign Visual Posters
Exhibition Brochure